An ecosystem of technology and data. The CRM is the core, not the ceiling.
Business Intelligence Latam Group is a software and data company with more than 25 years of experience. Our CRM for shopping malls made us a market leader in Colombia and Latin America, and it remains our flagship. But around it we built nine solutions that capture data where the visit happens, turn it into insight, and activate it in sales.
- Proprietary CRM
- Artificial intelligence
- Footfall analytics
- WiFi marketing
- Digital marketing
- Infrastructure
We are not just a CRM company
We hear it often: “you are the CRM people.” It is a compliment, because it means the product earned its position. But it leaves out most of what we do and most of what a shopping mall or a brand can get from us.
A software and data company, organised in three business lines
- Proprietary platforms: software we build, run and support, with subscription and maintenance
- Digital growth: marketing, content and web development that put the data to work
- Infrastructure: the hardware and networks everything runs on
- Nine solutions, contractable separately or combined
- One database and one accountable partner, end to end
- 25+ years of experience and 60+ shopping malls served
How the ecosystem works: capture, understand, activate
Every product answers the same cycle. That is where the real value is: we do not sell isolated tools, we close the loop between the physical visitor and the sale.
Capture the data
Where the visit happens: captive-portal WiFi, AI people counting, licence plate recognition in the car park, website forms and WhatsApp conversations.
Understand it
Everything lands in the CRM and the analytics dashboards: customer profiles, visit frequency, busiest zones, dwell time, conversion and purchase behaviour.
Activate it in sales
Segmented campaigns, loyalty, coupons, paid media, AI agents that answer and qualify, and reports you can take to brands and advertisers.
An example of how it all connects
A visitor arrives by car at a shopping mall. The car park camera reads her licence plate and the system recognises this is her fourth visit of the month. She walks in, connects to the WiFi, and the captive portal confirms her profile with data consent. AI counting registers that she spent twenty minutes in the food court and never went up to the third floor, where the new footwear brand is.
That night the CRM automatically places her in a segment of frequent visitors who have not discovered the third floor. She receives a coupon from the footwear brand on WhatsApp. When she replies, the AI agent confirms the opening hours and the exact store location. The brand receives a report with how many coupons were sent, how many were opened and how many store visits were generated.
None of those pieces works alone. Together they are a commercial system. That is what contracting an ecosystem means, instead of a set of separate vendors.
The nine solutions
Each one solves a concrete problem and can be contracted independently.
CRM for Shopping Malls
Invoice capture with generative AI, loyalty campaigns, segmentation, WhatsApp Business API and advanced analytics. Modules and reports customised per client.
Smart Parking
Licence plate recognition, contactless access, video analytics, live reports and hardware branded with your identity.
Captive Portal & WiFi Marketing
Consented data capture on connection, audience segmentation, automated campaigns and visit recurrence analytics.
AI People Counting & Analytics
People and vehicle counting, heat maps, dwell time and occupancy control from your existing cameras.
AI Agents for WhatsApp Business
24/7 service trained on your own information, with lead qualification, scheduling and CRM logging.
Social Media & Digital Marketing
Strategy, content, community management, paid media and business reporting connected to your real data.
Custom Web Development
Corporate sites, shopping mall websites, landing pages and microsites, manageable and CRM-integrated.
Corporate Hardware
Servers, networks, enterprise WiFi, IP cameras, kiosks and access equipment, with sizing, installation and support.
BI Intelligence Hub
Content, trends and data analysis for the shopping mall and retail industry.
Detailed product pages are currently published in Spanish. Write to us in English and we will send you the full documentation for the solutions you are interested in.
Frequently asked questions
Is Business Intelligence Latam Group only a CRM vendor?
No. The CRM for shopping malls is the flagship product and the origin of the company, but it is one of nine solutions. The portfolio also includes smart parking, captive-portal WiFi marketing, AI people counting and video analytics, AI agents on WhatsApp Business, social media and digital marketing, custom web development, corporate hardware and the BI Intelligence Hub.
Can I contract a single solution or do I need the whole ecosystem?
Every solution can be contracted separately and works independently. The advantage of taking two or more is that they share the same database and dashboards, so the information from one strengthens the others without additional integrations.
Do you only work with shopping malls?
No. Shopping malls are the specialty and the sector with the most accumulated experience, but we also serve retailers, commercial brands, international logistics companies, insurers, B2B service companies and growth-stage ventures.
What makes you different from a marketing agency or a systems integrator?
An agency runs campaigns but does not control the data. An integrator installs equipment but does not activate it commercially. We do all three: capture the data at the physical and digital touchpoints, organise it in our own CRM, and activate it in measurable campaigns. One accountable partner, end to end.
Which countries do you serve?
Our base is Colombia and we deliver projects across Latin America. Scope, timelines and logistics are defined per proposal according to the destination country.
Let us start with your biggest pain point
You do not need to contract everything. Tell us what you want to solve first and we will propose the entry point with the best return for your operation.
