Technology and data for shopping malls, retail and enterprises
Business Intelligence Latam Group is a Colombian software house with more than 25 years of experience. We build our own platforms — we do not resell third-party software. Our CRM for shopping malls made us a market leader in Colombia and Latin America, and around it we built nine solutions that capture data where the visit happens, turn it into insight, and activate it in sales.
- Own product
- 25+ years
- 60+ shopping malls
- CRM · AI · Analytics
- Colombia & LatAm
We are not just a CRM company
We hear it often: “you are the CRM people.” It is a compliment — it means the product earned its position. But it leaves out most of what we do and most of what a shopping mall or a retail brand can get from us.
The company is organised in three business lines: proprietary platforms (software we build, run and support), digital growth services that put the data to work, and infrastructure — the hardware and networks everything runs on.
How the ecosystem works: capture, understand, activate
Every product in the portfolio answers the same cycle. That is where the value is: we do not sell isolated tools, we close the loop between the physical visitor and the sale.
Capture the data
Where the visit happens: captive-portal WiFi, AI people counting, licence plate recognition in the car park, website forms and WhatsApp conversations.
Understand it
Everything lands in the CRM and the analytics dashboards: customer profiles, visit frequency, busiest zones, dwell time, conversion and purchase behaviour.
Activate it in sales
Segmented campaigns, loyalty, coupons, paid media, AI agents that answer and qualify, and reports you can take to brands and advertisers.
Nine solutions, one ecosystem
Each one solves a concrete problem and can be contracted independently.
CRM for Shopping Malls
Invoice capture with generative AI, loyalty campaigns, customer segmentation, WhatsApp Business API and advanced analytics. Modules and reports customised per client.
Smart Parking
Automatic licence plate recognition, contactless access control, video analytics, live reports and hardware branded with your identity.
Captive Portal & WiFi Marketing
Turns your guest WiFi into consented data capture, audience segmentation and measurable campaigns.
AI People Counting & Analytics
Your existing cameras become sensors: people and vehicle counting, heat maps, dwell time and occupancy control.
AI Agents for WhatsApp Business
24/7 automated service trained on your own information, with lead qualification, scheduling and CRM logging.
Social Media & Digital Marketing
Strategy, content, community management, paid media on Meta and Google, and business reporting connected to your real data.
Custom Web Development
Corporate sites, shopping mall websites, landing pages and microsites, fully manageable and CRM-integrated.
Corporate Hardware
Servers, networks, enterprise WiFi, IP cameras, kiosks and access equipment, with sizing, installation and support.
BI Intelligence Hub
Our space for content, trends and data analysis for the shopping mall and retail industry.
Detailed product pages are currently published in Spanish. Write to us in English and we will send you the full documentation for the solutions you are interested in.
Why work with us
An agency runs campaigns but does not control the data. An integrator installs equipment but does not activate it commercially. We do all three: we capture the data at the physical and digital touchpoints, organise it in our own CRM, and activate it in measurable campaigns. One accountable partner, end to end.
Frequently asked questions
What does Business Intelligence Latam Group do?
Business Intelligence Latam Group S.A.S. is a Colombian software house with more than 25 years of experience. It develops its own platforms for CRM, smart parking, captive-portal WiFi marketing, AI people counting and AI agents on WhatsApp, and also provides digital marketing, web development and technology infrastructure for shopping malls, retail and enterprises across Colombia and Latin America.
Is the company only a CRM vendor?
No. The CRM for shopping malls is the flagship product and the origin of the company, but it is one of nine solutions. All of them can be contracted separately, and they share a single database when combined.
Do you build your own software or resell third-party platforms?
We build our own. That is why modules and reports can be customised per client instead of forcing a standard format, and why the pieces integrate with each other without third-party connectors.
Which countries do you serve?
Our base is Colombia and we run projects across Latin America. Scope, timelines and logistics are defined per proposal according to the destination country.
Let us start with your biggest pain point
You do not need to contract everything. Tell us what you want to solve first and we will propose the entry point with the best return for your operation. The initial assessment is free.
